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POST/ad_campaign/{campaign_id}/update_bidding_strategy

This method allows sellers to change the bidding strategy for a specified Cost Per Click (CPC) campaign that uses manual targeting. Available bidding strategies are:

  • FIXED

    When using a fixed bidding strategy, sellers manually assign and adjust keyword bids for the CPC campaign.
  • DYNAMIC

    When using a dynamic bidding strategy, eBay will manage a campaign's keyword bids and automatically update them daily to the suggested bid.

    Note: For a CPC campaign using dynamic bidding, sellers can continue to manually add keywords for the campaign, but they are no longer able to manually adjust their associated bid values. In order to manually adjust bid values, sellers must use the FIXED bidding strategy.
In addition, this method allows sellers to modify the maxCPC value of a smart targeting campaign.Note: This method only applies to the Cost Per Click (CPC) funding model; it does not apply to the Cost Per Sale (CPS) funding model. Refer to Funding Models in the Promoted Listings Playbook for more information.

Input

Resource URI

POST https://api.ebay.com/sell/marketing/v1/ad_campaign/{campaign_id}/update_bidding_strategy

This method is supported in Sandbox environment. To access the endpoint, just replace the api.ebay.com root URI with api.sandbox.ebay.com

URI parameters

ParameterTypeDescription
campaign_idstringThis path parameter specifies the unique eBay-assigned identifier of the ad campaign for which the keyword bidding strategy is being updated.

Use the getCampaigns method to retrieve campaign IDs.

Occurrence: Required

HTTP request headers

All requests made to eBay REST operations require you to provide the Authorization HTTP header for authentication authorization.

The table below shows additional HTTP request headers that are either required, conditionally required, or strongly recommended for this method. Other standard HTTP request headers- opens rest request components page (not in this table) can also be used, but they are optional.

HeaderTypeDescription
Content-TypestringThis header indicates the format of the request body provided by the client. Its value should be set to application/json.

For more information, refer to HTTP request headers.

Occurrence: Required

OAuth scope

This request requires an access token created with the authorization code grant flow, using one or more scopes from the following list (please check your Application Keys page for a list of OAuth scopes available to your application):

https://api.ebay.com/oauth/api_scope/sell.marketing

See OAuth access tokens for more information.

Request payload

Copy complete valid JSON to clipboard

Request fields

Input container/fieldTypeDescription
biddingStrategyBiddingStrategyEnum

The new bidding strategy for the specified Cost Per Click (CPC) campaign.

Occurrence: Required

bidPreferencesarray of BidPreference

This container indicates the bidding preferences of the campaign, such as the maximum CPC amount.

Note: This container is only applicable for smart targeting campaigns.
This container is required if the user wants to create a Smart Targeting campaign.

Occurrence: Conditional

bidPreferences.maxCpcMaxCpc

The maximum amount for which the eBay suggested bid can be adjusted. This value represents the most a seller is willing to pay for each click on their ad. The adjusted bid will never exceed this amount.

This field is required for smart targeting campaigns.

Note: The maximum cost-per-click has a minimum value of 0.02 and a maximum value of 100.

Occurrence: Conditional

bidPreferences.maxCpc.amountAmount

The allocated maximum CPC amount for a smart targeting campaign.

Both the currency and amount must be specified when allocating the Max CPC.

Occurrence: Optional

bidPreferences.maxCpc.amount.currencyCurrencyCodeEnum

The base currency applied to the value field to establish a monetary amount.

The currency is represented as a 3-letter ISO 4217 currency code. For example, the code for the Canadian Dollar is CAD

Occurrence: Conditional

bidPreferences.maxCpc.amount.valuestring

The monetary amount in the specified currency.

Required in the amount type.

Occurrence: Conditional

Output

HTTP response headers

This call has no response headers.

Response payload

This call has no payload.

Response fields

This call has no field definitions.

HTTP status codes

This call can return one of the following HTTP status codes. For an overview of the status codes, see HTTP status codes in Using eBay RESTful APIs.

StatusMeaning
204No content
400Bad Request
404Not Found
409Business error
500Internal Server error

Error codes

For more on errors, plus the codes of other common errors, see Handling errors.

CodeDomainCategoryMeaning
35001API_MARKETINGAPPLICATIONThere was a problem with an eBay internal system or process. Contact eBay Developer Technical Support for assistance.
35002API_MARKETINGAPPLICATIONInternal error. Please wait a few minutes and try the call again.
35035API_MARKETINGREQUESTThe campaign with campaign id {campaign_id} has ended.
35045API_MARKETINGREQUESTNo campaign found for campaign id {campaign_id}.
35077API_MARKETINGBUSINESSTo use promoted listings, you need to improve your seller level to Top Rated or Above Standard and have enough recent sales activity.
35089API_MARKETINGBUSINESSWe are currently testing a premium ads product with a small invite-only group. We will share more information when we are ready to expand.
35124API_MARKETINGREQUESTThe 'maxCpc' {maxCpc} is not valid. Minimum value: {minMaxCpc} , Maximum value:{maxMaxCpc}.
35126API_MARKETINGBUSINESSThe 'biddingStrategy' isn't applicable for campaigns with smart targeting type.
35127API_MARKETINGBUSINESS'maxCPC' is only supported for CPC funding model campaigns with on-site channels and smart targeting type.
35130API_MARKETINGREQUESTThe 'biddingStrategy' is required
36101API_MARKETINGREQUESTThis functionality is not supported for CPS funding model.

Warnings

This call has no warnings.

Samples

New to making API calls? Please see Making a Call.

Note: Identifiers, such as order IDs or user IDs, and personal data in these samples might be anonymized or may no longer be active on eBay. If necessary, substitute current, relevant eBay data in your requests.

Sample 1: Update bidding strategy to Dynamic.

This example updates the bidding strategy for a Cost per Click (CPC) campaign from FIXED to DYNAMIC.

Input

The inputs for this sample are the campaign_id for the campaign that is to be updated, as well as the desired new biddingStrategy, which is passed in via the request body.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1*********8/update_bidding_strategy

Output

A successful call returns the HTTP status code 204 No Content. This method has no response payload.

Sample 2: Update bidding strategy to Fixed.

This example updates the bidding strategy for a Cost per Click (CPC) campaign from DYNAMIC to FIXED.

Input

The inputs for this sample are the campaign_id for the campaign that is to be updated, as well as the desired new biddingStrategy, which is passed in via the request body.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1*********8/update_bidding_strategy

Output

A successful call returns the HTTP status code 204 No Content. This method has no response payload.

Sample 3: Update Max CPC of a smart targeting campaign

This example updates max cost-per-click of a smart targeting Promoted Listings Advanced campaign.

Input

The inputs for this sample are the campaign_id for the campaign that is to be updated, as well as the desired new MaxCpc, which is passed in via the request body.

POSThttps://api.ebay.com/sell/marketing/v1/ad_campaign/1*********8/update_bidding_strategy

Output

A successful call returns the HTTP status code 204 No Content. This method has no response payload.